![]() We are proud that, for more than a decade, millions like you have trusted our award-winning recommendations by people who deeply understand what makes certain places and communities so special. Culture Trip launched in 2011 with a simple yet passionate mission: to inspire people to go beyond their boundaries and experience what makes a place, its people and its culture special and meaningful - and this is still in our DNA today. Simply getting in a few daily movements, all while having fun, will do the job.Since you are here, we would like to share our vision for the future of travel - and the direction Culture Trip is moving in. Perhaps Halo Top's "No Work Workout" will fuel a new outlook on what working out actually entails - you don't need to lift heavy weights, run miles on the treadmill or overexert yourself to reap the benefits of staying active. Fitness culture continues to promote rigorous workout regimes and strict diet culture, which can be daunting for those who are looking to kickstart their fitness journey. But it also has the potential to make fitness more attainable - and doable - for gym rookies. At first glance, it all seems like a marketing ploy meant to help boost sales of Halo Top ice cream amid the spring and summer seasons. "With the No Work Workout, we want to give people an alternative that's way more fun than any trip to the gym, but still keeps you active and burns calories."Ĭonsidering the newness of it all, it's still unclear whether Halo Top's new initiative will actually change people's perception of exercise. "We hope to show people that they can feel good about enjoying a moment of indulgence, whether it's stopping at the "un-gym" instead of doing their usual exercise routine or enjoying some Halo Top ice cream," he added. But if our track record continues pace, we will see other brands following suit in the future." We can't say for sure what other brands out there will do. Want more great food writing and recipes? Subscribe to Salon Food's newsletter, The Bite.Īs for whether other health conscious brands will dip their toes into the fitness industry, Roznowski said, "Fitness and food have long been, and will very likely continue to be, huge industries and huge priorities for our fans. We wanted to go big, and we wanted to reach as many people as possible so popping up gyms seemed like the best way to do that." "That's why we've been popping up with No Work Workouts, to prove that you can do the things that are good for you, but in a more fun and indulgent way. "At Halo Top, we believe in indulgence you can feel good about and not forcing you to have to make the decision between what's healthy and what tastes good," Roznowski said. Some activities include playing with a pet, putting on a fitted sheet (this truly will make you break a sweat), having a pillow fight and more. ![]() The typical activity circuit includes a "scare booth," done in lieu of a basic warm up routine a spin on the Mechanical Bull, done in lieu of a cycle class a swing in the pillow fight station, done in lieu of doing rounds on the punching bag a shopping simulation, done in lieu of running on a plain ol' treadmill attempting a Jordan-style dunk rather than doing pull-ups playing an air guitar, rather than classic jazzercise a beach umbrella lift in place of lifting weights and a soundproof scream room, done instead of, well, just letting out a good post-workout scream.Īn at-home rendition includes an amalgamation of daily activities that can be turned into an easy-to-do and fun workout. But, they are offering eight quick activity circuits for participants to do from the comfort of their own homes. ![]() As of now, Halo Top has no plans to expand their workouts elsewhere. The free, pop-up workouts were previously available in New York City and Chicago and will soon make its last stop in Los Angeles, from May 26 to May 28. The No Work Workouts are currently being offered in Phoenix, between May 12 and May 14. They want to make healthy choices, but they also love ice cream and other frozen treats." Halo Top is the original better-for-you ice cream and has long been a leader in the space. Roznowski added, "We wanted to show people you can take a break from your usual fitness routine and still feel good about it, just like you can feel good about taking a break with our frozen treats.
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